AI Insights · Timothy · April 2024
Top 5 Film & Television Apps on iOS in Central America - Q1 2024
Explore the performance of the top 5 film and television applications on iOS in Central America during Q1 2024, highlighting trends in downloads, revenue, and active users.
During the first quarter of 2024, the top 5 film and television applications on iOS in Central America showcased notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance, with data provided by Sensor Tower.
Disney+ experienced a fluctuating revenue trend, peaking at approximately $531K in the week of January 22 and ending the quarter at about $479K. Downloads saw a decline initially but picked up towards the end of the quarter, closing at roughly 47K in the last week of March. Active users showed a downward trend initially but rebounded to around 690K by the end of the quarter.
HBO Max: Stream TV & Movies had a strong start with weekly revenue reaching approximately $605K in early February. However, it dropped significantly to about $33K by the end of February. Downloads followed a similar pattern, peaking at 55K in early January but dropped to 8.5K by the end of February. Active users also declined sharply, ending the quarter at around 195K.
ViX: TV, Fútbol y Noticias showed a consistent performance in weekly revenue, ranging from $165K to $347K, peaking in the second week of January. Downloads were steady, with a notable increase to 66K in early February. Active users saw a consistent trend, peaking at 277K in mid-February before stabilizing around 245K by the end of the quarter.
Max: Stream HBO, TV, & Movies launched in late February and quickly gained traction. Weekly revenue started strong at $525K and grew to approximately $534K in early March. Downloads were impressive, with a peak of 345K in the first week of March. Active users showed a rapid increase, starting at 264K and ending at about 755K by the end of March.
Star+ exhibited steady revenue growth, peaking at approximately $236K in the last week of March. Downloads remained relatively stable, with a notable increase to 48K in the final week of March. Active users also showed a consistent trend, ending the quarter at around 445K.
For more detailed insights and data, visit Sensor Tower.
